Roman Lobus
I started as a performance engineer in Ukraine, finding out why high-load systems slowed down and what would actually fix them. That question has stayed with me for twenty years. The systems just got bigger: first technology, then organisations, now organisations learning to work with AI.
At Hewlett-Packard I looked after mission-critical technology for banks, where failure was measured in minutes. Consulting followed, at HPE and then with Why Innovation!, EPiC Agile and IBM across Asia-Pacific, on organisation design, delivery and leadership for airlines, mining, energy, banking, retail and pharmaceuticals. I learned that most transformation fails in the gap between what leaders decide and what happens on a Tuesday afternoon.
Since 2022 I have led agile product and portfolio management at a leading global airline. The work connects investment decisions to how teams work: portfolio reviews that make continuation a choice, a product lifecycle where benefits have owners, and AI adoption judged on the whole flow of work rather than one faster task.
The practice beyond the role
Writing. The Art of Creating Self-Organizing Teams (Apress, 2026) is about autonomy that holds. The Predictability Loop (Apress, forthcoming) sets out an operating model for software delivery in the age of AI. The essays keep returning to one idea: AI creates capacity, and its value depends on what leaders decide that capacity is for.
The Art of Creating Self-Organizing TeamsThe Predictability LoopWriting
Building. I built Flow Observatory to see where delivery work actually waits, record the changes made and check whether they helped. Building keeps my judgement honest.
Teaching and coaching. I am a Professional Scrum Trainer and an ICF Professional Certified Coach, and I work with leaders and teams on product thinking, autonomy and decision-making.
Speaking and community. I speak at conferences across Asia-Pacific, Europe and North America, and support practitioner communities.
What I keep coming back to
How decisions reach everyday work, how people take responsibility for them, and how we learn whether they helped.
Career context
Engineering, organisations and leadership.
- 2022–present
VP of Agile Product and Portfolio Management at a leading global airline. Portfolio decisions, product operating models, AI adoption and implementation.
- 2021–2022
Agile Transformation Coach, IBM, Singapore. Enterprise transformation and advisory work with technology and business leaders.
- 2020–2021
Business Agility Coach, EPiC Agile, Singapore. Product and delivery transformation with enterprise clients.
- 2018–2020
Enterprise Agile Coach, Why Innovation!, Singapore. Consulting work on organisation design and product-oriented delivery at a leading global airline, before joining the airline in 2022.
- 2011–2018
Transformation Consultant / Business Critical Consultant, Hewlett Packard Enterprise. Consulting across financial services, energy and enterprise technology, including organisation design, ITSM and DevOps.
- 2008–2011
Account Support Manager / Mission Critical Specialist, Hewlett-Packard. Managed banking support contracts and account relationships across Ukraine and Belarus. Account Support Manager of the Year 2010, CIS region.
- 2004–2008
Performance Engineer / DBA, Supportex, Ukraine. Performance engineering, scalability, systems tuning and database administration for high-load web systems.
Selected engagements
| Client | Role and location | Work |
|---|---|---|
| Shell / Worley | Transformation Lead · Singapore | Led ways-of-working transformation across a programme spanning four continents and five geographically distributed contractor organisations. |
| BHP | Agile Coach (vendor) · Australia | Worked within BHP's $300M Cloud Acceleration programme, focused on outcome-oriented ways of working. |
| A leading global airline | Transformation Lead · consulting engagement, 2018–2020 | Redesigned enterprise delivery from ideation to deployment, introduced OKRs for enterprise goal-setting and developed leadership capability for the transition toward product-oriented delivery. |
| Endeavour Drinks | Programme Coach · Australia | Aligned business objectives with squad delivery plans, developed value-focused measures for leaders and connected customer discovery with delivery. |
| Home Credit Bank | Ukraine/Kazakhstan | Managed mission-critical technology relationships in Ukraine. Later developed an organisation-wide transformation approach, from board to teams, and facilitated organisation redesign in Kazakhstan. |
| Financial Services | Mission-critical technology and transformation | Managed mission-critical technology relationships for PrivatBank and Priorbank (Raiffeisen Group), and later delivered transformation work for Raiffeisen Bank. |
Other clients include DFS Group, Visa, M1, Neste, Roche, Melbourne Convention & Exhibition Centre.
Telecoms · Financial Services · Oil & Gas · Logistics · Government · Aviation · Pharmaceuticals
Writing and tools
I built Flow Observatory to investigate delivery flow, record changes and review results. My writing draws on engineering, product leadership and organisational change.
The Art of Creating Self-Organizing Teams was published in 2026. The Predictability Loop is a work in progress, with publication expected in March 2027.
Education & practice
Credentials
MSc Software Development · Professional Certified Coach (ICF) · Certified Professional Co-Active Coach (CPCC) · Organisation & Relationship Systems Certified Coach (ORSCC, CRR Global) · Professional Scrum Trainer (Scrum.org)
Contact
For questions about the work or a professional conversation.